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Google Ads

Google Ads that turn spend into enquiries

We build and manage Search and Performance Max campaigns, plus remarketing where the budget allows, with accurate conversion tracking, so every dollar is measured against leads and sales, not just clicks.

The problem

Ad spend that disappears without a trace

Google Ads can fill your pipeline quickly, or burn through your budget just as fast. Without tight targeting, strong landing pages and accurate tracking, you pay for clicks that never become customers.

  • Broad keywords match irrelevant searches and waste budget.
  • Conversions are not tracked, so Google optimises for the wrong thing.
  • Ads send people to a generic homepage instead of a focused landing page.
  • Performance Max runs on autopilot with nobody checking it.
  • No one reviews search terms or tests new ads.

Our approach

Campaigns built around leads, not vanity metrics

We set up conversion tracking first, then build campaigns around the searches that bring in customers. We pair every campaign with a focused landing page, review search terms every week and move budget to what works. You always see what you spend and what it brings in.

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What's included

Everything covered, nothing left to chance

  • Search campaigns

    Tightly themed ad groups, the right match types and negative keywords to stop wasted spend.

  • Performance Max

    Asset groups, audience signals and feeds set up and monitored, not left on autopilot.

  • Remarketing

    For larger budgets: bring back visitors who did not convert the first time, with consent-aware audiences.

  • Conversion tracking

    GA4, Google Tag Manager, enhanced conversions and call tracking, configured and tested.

  • Landing pages

    Fast, focused pages that match the ad and make the next step obvious.

  • Monthly reporting

    Spend, cost per lead and what we changed, with clear recommendations for next month.

Process

How we deliver Google Ads

  1. 1

    Audit and goals

    We review your account (or set up a new one in your name) and agree targets for cost per lead.

  2. 2

    Tracking

    We set up and test conversion tracking so every decision is based on real data.

  3. 3

    Build

    We research keywords and audiences, write ads and prepare landing pages.

  4. 4

    Launch and optimise

    We launch, then review search terms, bids and ads every week.

  5. 5

    Report and scale

    We report monthly and scale the campaigns that bring in profitable leads.

Deliverables

What you get

Platforms and tools we use

  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Consent Mode v2
  • An account audit, or a new account set up in your name
  • Conversion tracking with GA4 and Google Tag Manager
  • Keyword, audience and competitor research
  • Ad copy and assets written and tested
  • Landing page recommendations or builds
  • Weekly search-term and bid reviews
  • A monthly report and strategy call

Pricing

Clear prices. Fixed quotes. No lock-in.

Google Ads

Ads that bring in leads and sales, not just clicks.

Starting at

$349 /month

+ ad spend, paid directly to Google

  • Account setup or full audit of your existing account
  • Keyword research and campaign structure
  • Search and Performance Max campaigns
  • Ad copy written and tested
  • Conversion tracking for calls, forms and sales
  • Weekly bid, budget and negative keyword management
  • Landing page recommendations
  • Monthly report and review call
Start with Google Ads — Google Ads

See Google Ads pricing

FAQ

Google Ads questions

How much should I spend on Google Ads?

It depends on your market, location and goals. Most small businesses start with a test budget and scale up once the cost per lead is proven. We recommend a starting budget during the audit, based on real keyword costs in your area.

How quickly will I see results?

Campaigns can bring in enquiries within days of launch. The first four to eight weeks are a learning period, while we refine keywords, ads and bids based on real data.

Do you manage Performance Max campaigns?

Yes. We set up asset groups, audience signals and product feeds where relevant, then monitor search terms and placements so Performance Max spends your budget on the right customers.

Will I own my Google Ads account?

Yes. The account and all its data stay in your name. We access it as a manager, and you can remove that access at any time.

Let us plan your Google Ads project

Tell us what you need and we will reply within one business day with honest advice, a clear scope and a price range.

No obligation. No long contracts. Just a clear plan.